1. Manage Customer’s Database
• Key-in / import existing customer’s contacts into phonebook.
• Save new customers into phonebook automatically.
Ex. 1 : Allow customer subscribe to News of your Hotel
Ex. 2 : Allow customer subscribe to Promotion in order to get the special
discount every month.
2. Increase Sales, Invite existing customer to revisit your
Hotel
• Remind Customer about your Hotel by sending Event news/ promotion/
voucher to customer.
Ex : Hi John we are doing promotion from July20th to 30th, 10% discs
for room only. Please show this SMS to the Cashier.
3. Keep your customer always remember the Hotel (Branding).
* Schedule Funny / Motivation / Joke / Greeting SMS to relations monthly.
Ex : If you do not hope, you will not find what is beyond your hopes.
St. Clement of Alexandra (Motivation Quote by the Hotel)
4. Keep the Customer / Relations have the updated information
of The Hotel (Branding).
Ex.1. Hotel A closes from 25 April to 25 June for Renovation. We are
improving to serve you better.
Ex.2. Doe to Government Seminar held in Hotel A, we are close for guest
on July 15th to July 30th. Sorry for inconvenience.
Ex.3. During the peak seasons the Rooms Contract Rates have to added
21% Tax & Services. Thank You.
5. SMS Booking service provided by HOTEL A.
Allow customer / relations send in SMS to book the rooms or Hotel’s
Event.
Ex: Customers want to joint Santa Clause: “David n Fam 6 persons”
6. Improve Service Quality to serve customer better in the
future
• Allow customer to send in feed back / suggestion. Ex. Your room
is clean but the Air Cond is hot.
• With the above Idea you can save customer contacts into phonebook
for future marketing use.
7. Reduce Marketing cost and reach targeted customer.
• SMS delivery rate 99,9%.
• 99,9% read by customer.
• SMS marketing can be done by just a few minutes and much cheaper.
• Compare to telemarketing, SMS Express has a method to filter
out not interested customer easily.